If you're an artist, entrepreneur, business owner, or content creator, you've probably heard about the importance of building an email list.
This is an often crucial, yet overlooked, process early on in the development in most businesses.
One of the main reasons building an email list is so important is that email is the only channel you truly own.
Unlike social media platforms where algorithm changes can drastically affect your reach. With email, you have direct access to your subscribers' inboxes anytime you want to reach them.
This means that you don't have to worry about your content getting lost in a sea of posts or updates. By building an email list, you can ensure that your messages are delivered directly to your audience without any interference.
Another important aspect of having an email subscriber list is that you don't need permission or have to pay to reach your subscribers.
Once someone has signed up for your list, they have given you permission to send them emails. This gives you the opportunity to nurture those relationships and build trust with your audience over time. You also don't need to have your content reviewed, judged, or approved before publishing.
*Note: it's always a good idea to check your work, but you no longer need "permission" to publish your work as you do on social media platforms.
Additionally, unlike paid advertising where you have to continually spend money to reach new customers, with an email list, you can communicate with your existing subscribers at no additional cost.
Building an email subscriber list does take time and effort, but the benefits far outweigh the investment.
By creating valuable content and offering incentives for people to sign up for your list, you can gradually grow your subscriber base. Over time, as you continue to provide value and engage with your audience through email marketing campaigns, you'll see an increase in customer loyalty and brand awareness.
Having an email subscriber list also allows you to drive traffic back to your website or online store. By including links to your latest blog posts, products, or services in your emails, you can encourage subscribers to visit your site and make a purchase.
This not only helps increase conversions but also strengthens the relationship between you and your audience.
Adding links in social media posts usually results in limited reach since social media platforms would prefer you to pay for reach.
If you haven't started building an email subscriber list for your business yet, now is the time to do so.
Don't put it off another day.
Email marketing remains one of the most effective ways to connect with customers who are genuinely interested in what you have to offer and drive sales.